Website Terminology & Definitions For Your Small Business Website

Are you confused about small business website terminology and wish it was easier? It is! Listed below are some of the most common terms used in the website design and development world — with clear, painless definitions.

Website Terminology & Definitions For Your Small Business Website

Accessibility / ADA Compliance

The practice of removing barriers that prevent website interaction by people with disabilities.

Admin / Back-end Area

An administration dashboard that controls the website’s content management system.

Adobe Illustrator (AI)

A program used by graphic designers to create vector illustrations and images.

Adobe Photoshop (PS)

Raster graphics editor designed to create and enhance photos, images and designs.

Animated GIF

A graphic image that moves, typically in a loop.

Website Terminology & Definitions For Your Small Business Website

Banner Ad

Typically used in online advertising, banner ads are used to attract traffic to a website by linking to the advertising website.

Bandwidth

The level of traffic and amount of data transferred between your website, users and Internet.

Below The Fold

Term that refers to the portion of a website that a user must scroll to see.

Bounce Rate

Percentage of visitors who view a website and leave immediately after viewing one page.

Breadcrumb

A type of secondary navigation that revels the user’s location on a website.

Website Terminology & Definitions For Your Small Business Website

cPanel / Control Panel

Web-based interface provided by hosting companies that allows customers to manage their hosting service.

Call To Action (CTA)

A prompt on a website that tells a user to take a specific action. Example: Buy Now, Contact Us and Join Today.

Cache / Internet Cache

Temporary Internet files used to improve how fast data loads while browsing websites.

Cascading Style Sheet (CSS)

The language describing the presentation of a website including colors, layout and font.

Cloud Hosting

Virtual website hosts interconnected around the globe.

Content Management System (CMS)

A software application used to create and manage digital content.

Cookie

Small piece of data sent from a website and stored on the user’s computer by the user’s browser.

Website Terminology & Definitions For Your Small Business Website

Database

Database application designed to be managed and accessed online. Websites can display data stored in the database in a visual appealing format.

Deprecated

An item that has been superseded or is no longer considered efficient – but without completely removing it or prohibiting its use.

Domain Name

Your website name. The address where users can access your website.

Domain Name Server (DNS)

The internet equivalent of a phone book. The DNS translates your IP address to domain names.

Website Terminology & Definitions For Your Small Business Website

eCommerce / eCom

Buying and selling goods and services online.

Website Terminology & Definitions For Your Small Business Website

Favicon

The little icon that browsers display next to the page’s title. Also used when a page is bookmarked.

File Transfer Protocol (FTP)

Transferring of files between computers and a website host.

Website Terminology & Definitions For Your Small Business Website

Graphics Interchange Format (GIF)

Lossless format for image files that supports both animated and static images.

Website Terminology & Definitions For Your Small Business Website

Hexadecimal / Hex Code

Color codes formatted so that a computer can interpret and display.

Hero Image

Large web banner, prominently placed, generally above the fold.

Hosting / Website Hosting / Server

Providing space on the Internet for websites.

Hypertext Markup Language (HTML)

Standardized system for tagging text files to achieve font, color, graphic and hyperlink effects online.

Hyperlink / Link

Reference to data that the user can directly follow either by clicking or tapping.

Website Terminology & Definitions For Your Small Business Website

iFrame / Inline Frame

HTML document embedded inside another HTML document.

Website Terminology & Definitions For Your Small Business Website

JPG / JPEG (Joint Photographic Experts Group)

Method of lossy compression for digital images.

Website Terminology & Definitions For Your Small Business Website

Landing Page

Single web page that appears in response to clicking on a search engine result listing or online advertisement.

Local Host / Local Server / Local Machine / Local

Referring to the local computer that a program is running on.

Lossy Compression

Image compression method where the original information is lost and cannot be resorted, possibly affecting image quality.

Lossless Compression

Image compression method where the original information can be perfectly reconstructed from compressed data. Resulting in reduced file size and maintained image quality.

Website Terminology & Definitions For Your Small Business Website

Meta Description

160 character snippet used to summarize a web page’s content.

Mobile Friendly / Responsive

An approach aimed at crafting website to provide an optimal viewing experience on computers, laptops, tablets and mobile devices.

Website Terminology & Definitions For Your Small Business Website

Open Source

Any program whose source code is made available for use or modification as user or developers see fit.

Website Terminology & Definitions For Your Small Business Website

Photoshop Document (PSD)

Layered image file used in Adobe Photoshop.

Permalink

URL that links to a specific web posting. Commonly used with blogs.

Plugin

Piece of software that acts as an add-on to a website and gives additional functionality.

Pay Per Click (PPC)

Model of internet marketing in which advertisers pay a fee each time an ad is clicked.

Pagination

User interface pattern that divides content into separate pages. Commonly used with blog post.

Portable Network Graphic (PNG)

Raster graphics file format that supports losseless data compression.

Website Terminology & Definitions For Your Small Business Website

Root

Top-level folder of your entire website.

Really Simple Syndication (RSS) / RSS Feed / Feed

Format for delivering regularly changing web content. Commonly used with news-related websites and blogs.

Resolution

Number of horizontal and vertical pixels on a screen.

Website Terminology & Definitions For Your Small Business Website

Search Engine Marketing (SEM)

The process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search Engine Optimization (SEO)

The process of maximizing the number of visitors to a website by ensuring the site appears high on the search engine results page.

Shared Website Hosting

When multiple websites share a large server.

Sidebar

Information not part of the main content. Typically found to the right of the main content.

Sitemap

List of pages of a website.

Social Media

Website / application that enables users to create, participate and share content on a particular network.

Social Media Marketing (SMM)

The process of gaining traffic or attention through social media sites through paid efforts.

Subdomain

Domain that is part of a larger domain. Example: blog.website.com, shop.website.com

Website Terminology & Definitions For Your Small Business Website

Uniform Resource Locator (URL)

Address of your website. Also see Domain

Website Terminology & Definitions For Your Small Business Website

Theme / Template

Look and style of a website, ranging from font types, sizes, colors and other aesthetics of the website.

Title Tag

60 character snippet used to declare the page’s title.

Website Terminology & Definitions For Your Small Business Website

Widget

Small application with limited functionality that can be installed and executed within a web page by an end user.

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